Craft Bistro & Salon
Harrogate College is a further education college that prepares students for the future through it’s strong industry links and placement opportunities. After a successful rebrand, Harrogate College needed a new brand identity for the on-site bistro and salon, which is open to the public and run by students at the college as part of their education.
The identity needed to promote the high-quality, professional service the students offer whilst also evoking an emotional response to the college and it's values. This was achieved by creating an identity that encouraged customers to take a moral responsibility to give back to the community and support Harrogate's young people. It was also important to create a brand that students engage with and are proud to work for.
The identity needed to promote the high-quality, professional service the students offer whilst also evoking an emotional response to the college and it's values. This was achieved by creating an identity that encouraged customers to take a moral responsibility to give back to the community and support Harrogate's young people. It was also important to create a brand that students engage with and are proud to work for.
Crafting a name
The brand name, "Craft," represents the highly-skilled and talented students who work at the bistro and salon, and promotes a hand-crafted, personal service to customers. The typography reflects this further by using a layered, chiseled font, Novocento.
The logo is flexible in what it represents and can change depending on the materials it is used on.
Building a grid
The modular grid layout is the brand's building blocks for titles, content and imagery to sit in. It conveys the detailed and highly-precise nature of the work students will undertake, such as cooking a meal or performing a manicure. The modular system can also adapt to every medium, including social media graphics and printed menus or price lists.
Optimism in a brand
Using warm pastel colours, outlined layouts and stylised titles and icons, the brand portrays the positive personality of the students who run it. Craft Bistro & Salon is an opportunity for the people of Harrogate to invest in students' futures - it is an engagement activity, not just a business exercise.
